Social Media Marketing (Intermediate) – Reach Out To More Customers On Social Media
| Course Synopsis | Nowadays marketing on social media is no longer an option. Businesses need to go Omni-channel instead of being silo and focus on a particular marketing channel. This 3-day course is conducted with a mixture of marketing theories and hands-on exercises which aim to impart the participants with practical, proven strategies, and the know-how to develop, execute and optimize a result-oriented social media marketing campaign and to measure its effectiveness to meet the predetermined KPIs. |
| Course Content | -Set social media marketing objectives -Plans for social marketing campaign -Review social media marketing opportunities -Review the effectiveness of social media marketing -Evaluate the use of different types of social media platforms -Evaluate usage of social media |
Course Fee Details
Social Media Marketing (Advance) – Elevate your social media marketing skills to the Master Yoda level
| Course Synopsis | This program offers a hands-on approach to the learner to use social media to grow engagement with followers (i.e. Likes, Comments & Shares), but also how to use social media marketing to directly increase business revenues & profits. This 3-day course will employ a Return-On-Investment-based (ROI-based), PEMM framework i.e. Plan, Execute, Manage & Measure to enable learners to execute their social media marketing campaigns more efficiently and effectively with the ultimate goal of generating a positive ROI from their social media campaigns. |
| Course Content | -Awareness and formulation of the social media marketing plan, policies, principles and guidelines -Establish the social media marketing KPIs for brand and various types of marketing campaigns -Understand the key elements of an organisational social media plan -Maintaining privacy and confidentiality in data collection -Establish social media communications plans and guidelines -Evaluate types of technology tools to assist in the management of social media platforms -Study the impact of market and consumer trends on social media marketing objectives or messages |
Course Fee Details
